The whole approach (almost everyone is focusing on posting) is bad, because there are only a very few content consumers. There is a high chance that it does not even matter what people write, because no one or only a very few people will actually read it. And this is why most people left the platform in the previous years. Because no one or only a few people cared about their posts.
If the people would actually work together (instead of focusing on their own posts), then this whole platform would be much more successful.
There would be a good number of content consumers in this case, and the money would come with it. Like on a normal social network. Probably the value (and the price) of the Hive would be also higher.