Have you ever come upon a website that is unclear and instantly abandoned? It would help if you had, I suppose. Websites fail to appeal to users because of a lack of basic website design principles.
A great website design should accomplish its intended role by delivering its message and engaging users. A well-designed website fosters trust, solves issues, and encourages visitors to take action.
Some best website design principles are listed below to assist you in developing your website.
1. Visual Hierarchy
A crucial website design principle is visual hierarchy. There are some sections of your website that are more vital than others. You want consumers to focus on the call to action, forms, and value propositions rather than the less critical elements.
Size, color, imagery, contrast, typography, whitespace, texture, and style are all used to create visual hierarchy. Visitors will notice the most crucial information if there is a visual hierarchy in place. To emphasize the importance of the CTA, you might use distinct colors, fonts, sizes, and styles than the rest of the website material.
2. White Space
White space on a website attracts visitors and attracts more attention than a busy page. Overly busy and complicated websites tend to overwhelm users, preventing them from taking action—exactly what you don't want!
It's tough to read a page with no white space and many texts or pictures. (People aren't going to bother.) This is why white or negative space as a website design guideline and simple, clean web pages are scientifically better.
The space between images, margins, columns, prose, and other visuals is white. It enables a page to 'breathe' and design components to existing. A webpage with just the perfect amount of white space appears "clean."
3. Accessibility
Accessibility is a good website design principle that should not be overlooked. When a visitor comes to the website, they should quickly access all of the content. This implies that the text must be readable, the colors should not be too bright, and the backdrop should not overwhelm the information, among other things.
Seizures and photophobia sufferers should be able to visit your website effortlessly. The World Wide Web Consortium (W3C) established specific accessibility standards for websites. There are three degrees of difficulty: 'A,' 'AA,' and 'AAA.' At the very least, make sure your designs follow the bulk of the AA criteria.
4. The Golden Ratio
The Golden Ratio is a proportion that exists in nature. Because it is an ancient design method currently employed by modern designers, the golden ratio is a well-known website design principle. This notion has stood the test of time and is a solid guideline to follow.
The golden ratio is used to organize this website and many others (or spiral). Are you curious as to why? Ferns, flowers, seashells, and even storms have this pattern. According to psychologists and architects, everything created in this pattern is attractive to our brain.
You may obtain the same aesthetic appeal by following this pattern in your website design.
- The pattern of the Golden Ratio on a Seashell
- The National Geographic website illustrates the golden ratio.
- The Golden Ratio is generally used on websites that are based on natural Geographic.
5. Gestalt Design Principles
The Gestalt Design Laws are a mental and cognitive philosophy. According to this theory, humans perceive objects in their totality before comprehending their pieces.
When visitors come to your site, they will first see the entire area before focusing on particular sections such as the header, menu, content, and footer. The Gestalt Design Laws are six design principles that anticipate how people will react to a given situation.
The Gestalt Design Laws are the following:
- Proximity's Law
- The Law of Similarities
- The Closure Law
- The Law of Symmetry and the Law of Common Fate are two laws that govern our lives.
- The Continuity Law
6. Hick's Law
Hick's Law is the sixth Law of thermodynamics. According to Hick's Law, every new option accessible to a human increases its time to make a decision. 'Decision fatigue is another term for it. The straightforward application of this website design idea is that consumers should be given the fewest options possible on a website to make faster decisions. It may be used on call-to-action buttons and menu items.
7. Law of Fitts
According to Fitts Law, the time it takes to reach a target is proportional to the objective's distance and size. This notion was first applied to the human motor system, but it has now evolved into a critical paradigm in UX (user experience) design.
It's simpler to reach a more extensive, closer goal; therefore, that's what you should aim for.
8. The third rule
The rule of thirds is one of the essential website design ideas closely linked to the usage of graphics. In photography, it's a well-known principle.
Using three vertical and two horizontal lines, build nine equal parts to apply the rule of thirds. Place compositionally virtual objects along these lines or their crossings to create fascinating and eye-catching photos.
It's crucial to use your imagination while developing your website! Creative design is something to be proud of, as long as it adheres to website design principles and achieves your company's and audience's objectives.
FAQ
What is the significance of principle application?
Principles are distinct from conceptions and processes in that they are found rather than produced. Principles are the only type of content that can be said to reflect "truth" in any meaningful sense.
What is the Principal's Methodology?
"Water expands as it freezes," for example, is a concept that describes a connection between two or more changes. Process and causal principles are the two main types of principles.
How to create a visually appealing website?
- Maintain the equilibrium of your design.
- Grids might help you compartmentalize your design.
- Choose no more than two or three basic colors for your design.
- Make sure the graphics complement each other.
- Improve the typography on your website.
- Make components stand out by surrounding them with white space.
- Ensure that all pieces are linked.