Not all websites implement on-site analytics and publish the results on Website Traffic Statistics. For these sites, they show estimated metrics based on traffic patterns across the web as a whole. They identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
The more traffic a site gets, the more data they have to calculate estimated metrics. Estimates are more reliable the closer a site is to being ranked #1. Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates.
If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing them to directly measure their traffic. These metrics have a greater level of accuracy, no matter what the ranking.
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A comparison of a site whitch has Certified Metrics.
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Why you should track website traffic
Tracking your website traffic means more than just knowing how many people visit your site.
Though the number of people that visit your website is a metric you’ll see, you’ll also glean other important information.
Those that don’t track website traffic miss out on learning about their site visitors, which means they miss out on potential leads and loyal customers.
If you want your website to increase conversions, build a customer base, and increase brand awareness, tracking your traffic and learning your audience is a must.
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