I look at it from a couple different angles. I'm not sure how @snowflake came to have so much power but would the way the came upon their power change people's opinion on the strategy they are employing for upvotes and profitability?
Example 1: Let's pretend @snowflake is a trust fund baby and gained the money for the Steem Power by taking $100,000 out of a $100 Million trust fund owned by their family. Now they just want to profit to the max and doesn't care about the community here and just wants to profit.
Example 2: @snowflake was living in their car and working at Wendy's part time and Subway the other part of the time and managed to invest $100 / week into crypto currencies in 2015 and finally caught their ride and put a large part of that into STEEM and needs to make the investment grow so they don't have to work a low paying job.
Suddenly people's perception about their motives for profiting the most changes depending on their situation. That is why these businesses guru's out there usually have an exaggerated story about their rise to success. They were sleeping in a car, eating mac and cheese......etc. In reality they probably slept in their car once when they were on a road trip and were too tired to make it to the next city so they had to sleep in their car at a rest stop before they fell asleep at the wheel.
So in regards to the strategies employed to make money here the system rules are an attempt to steer people's behaviors to do certain things but people will always attempt to bend, break, or work the rules in their favor. I'm not saying that is good or bad. That is just how it is.
So think about it this way. On Golos you have an account and I believe you have a bot running to upvote content creators. It would be extremely difficult for us to manually curate over there because I don't know Russian and I'm assuming you don't either but you have surprised me before with the fact that you know Japanese and many other things. But let's just say you don't know Russian. In the grand scheme of things you probably wouldn't consider it worth your time to try to translate all the posts and then determine who to upvote manually for a very small payout over there. So you have to act more efficiently.
That is all it is for the whales here. They don't see it to be worth their time to manually do most of the upvoting. For guys like Elon Musk, Bill Gates, Jeff Bezos....etc. it probably isn't worth their time to prepare their own food, wash their clothes, clean their cars, Install their own home audio systems....etc. On their level they don't have time for it.
Cool post....... and personally I don't think we should go back to 50/50 rewards. I feel like the current breakdown is pretty good for the time being.