A couple of ways... For one thing, if your content is crappy it won't really help you because people will downvote it anyway and you will have wasted any money spent on it. However, if it is good content it can help you get into trending so that more people will see your post and resteem it and follow you for your future good content. Another way it improves the community is that it enables whales to monetize their sp other than powering down which, with therefore a ton less steem being sold to meet the same demand, the price of steem goes up. Also, it is a much better alternative to the autovoting bots that have been used by whales to upvote each other's shit posts as a mining operation. Posts which often make it into trending polluting it and keeping good content out. Finally, it will help those new minnows that come and get discouraged when their awesome content only makes a penny or two from giving up on the platform before they make a decent following.
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