The Macallan Distillery has teamed up with British photographer Nick Veasey to launch a collection of limited edition, travel retail exclusive packaging designs.
Nick Veasey, known for his x-ray photography work, has created four images depicting classic modes of transport. A 1930s propeller plane, a 1930s roadster, a 1920s locomotive and a 1930s ocean liner feature on both the outer pack and bottle label. The bottles contain the famous The Macallan Whisky Maker’s Edition from the 1824 Collection.
This latest launch is a modern interpretation of The Macallan Travel Series. First released in 1999, the collection focuses on the flavour of The Macallan from the 1920s, 1930s, 1940s and 1950s, with the outer packaging showing classic modes of transport from the “Golden Age”.
The Macallan Classic Travel Range was first available at DFS Singapore Changi Airport.
Brooke Supernaw, DFS Group’s senior vice president wines, spirits and tobacco, said:
“Nick Veasey’s stunning photography and The Macallan Whisky Maker’s Edition make a perfect pairing for lovers of both whisky and adventure, and we’re confident our customers will love discovering this new collection with us at DFS.”
Facts:
bottled: 2016
age: NAS
cask: ex-Bourbon + ex-Sherry casks
strength: 42.8% vol.
size: 0,7l
no. of btls: limited, unknown
price: 119,90€/129.90$/99,90£ (RRP)
