"It is all about get rich quick"
I would respectfully point out that he does make it clear there is a lot of work involved, even if that may get glossed over a bit since it's not the kind of thing the audience wants to hear a lot about.
"But the real questions is, do we want that quality of user on Steemit ?"
If we want to be mainstream, or a FB/Twitter/Reddit replacement, I'm afraid so. We can't be the indie band fans that don't like it when they go mainstream.