Yeah. I like to think in terms of rational self-interest. I think altruism can be a misleading word because even someone people would describe as the most altruistic person they've ever met (say, Mother Teresa, for example), they are still acting according to the rewards system in their brain which says, "This action helps create the world I want to live in." Rational self-interest, to me, is an honest way of looking at our motivational psychology which says, "Yes, this benefits me and it benefits the community over the long-term which also benefits me." We're a social species, and we do find joy in meeting the needs of others. When people lose sight of this, they get desperate and make poor decisions which, on the long-term, harm themselves and the community.
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really dig your approach. happy to see this social intelligence from some of the active invested stakeholders in steemit :)