I think an author should be free and even encouraged to repost his own content as many times as necesary, exactly for the same reason a book author is free and encouraged to re-publish is book as many times as needed to: a) Increase the monetization of his work, b) Reach new audiences, c) Improve, correct the work (even with very small corrections).
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Sure, but if the author is reposting their work without notifying the reader that this is a repost, then the reader assumes the work is new. This is self-plagiarism, fraud, and a big no-no in academia, where my mindset is coming from. If the author up-front says that the work is not novel, then there isn't a cause for concern.