Hey Tony,
We want to go into communities and teach them how to take advantage of these awesome tools in order to empower themselves. This means doing things such as advocating for digital and financial literacy, running blogging workshops for newcomers to Steem, and explaining how digital assets work from a high level. We'd also like to translate digital value into physical works in order to showcase the fact that it's real money we're talking about, similar to the Steem Park initiative.
At the end of the day, it's like you said on Telegram, a "teach them to fish" approach that will hopefully spread like wildfire. :)