This is so unfortunate.
An individual like JB and his deeds kept alive in the Steem ecosystem, while his name is promoted, his other ventures are promoted, and he gets his cut. All while he slanders Steem name, obviously.
I think the only better combination would be if he makes it to Top 20 (he nearly made it as himself the previous time). That would be something, wouldn't it? Way to go, JB! What else can I say, right? I feel like a fool in this play.