There has been a lot of focus on reducing sell pressure, but I haven't seen any progress in creating demand.
Most users have enough RCs to transact and it is very clear there will be little to no marketing, proposals are being used to support important blockchain development, but I don't see anything that makes me think Wow, that is going to get Hive noticed.
When people were talking about Hive during the split the price went up.
You can cut the supply down to nothing and still there will be price issues if there is no reason to buy and hold.
Hive is not a charity, people will come when they feel like there is something to gain by holding it.
Start by answering this question...
Why should anyone buy Hive? What FOMO does it evoke, what can they gain from holding it, why do they want more?