Web design trend changes very often. There are a number of factors that affect the change in web design trends such as the user interface, technological advancement, search engine guidelines, and more. In 2020 and the years leading up to this point, the focus of website design has been on being intuitive and easy to use. Most of the web design trend aims to achieve this with a combination of different techniques.
Here are some of the hottest WordPress web design trends in 2020.
Minimalism
We have written plenty of articles on web design trends and minimalism makes it somewhere in the list on all of them. Those days are gone when you cluttered the webpage with a ton of elements. Today, it’s all about having minimum things on the webpage. Having a limited amount of information allows the visitors to focus on the important things you want them to focus on. The message you want the visitors to remember gets registered in their minds better. If there are too many elements on the website, the user may get distracted and not remember anything after they leave the website.
Simplified Navigation
You remember web pages when they had a ton of elements and sub-menus. It’s gone in 2020, in order to simplify things for the users, websites are using simple menus and navigation. A large number of websites are displaying everything on a single page. It allows the website to tell a better story with the website.
Neutral Space
‘Neutral Space’, it means having minimum elements on the webpage and embracing blank space. Your website should include negative space, meaning blank space where there is no element of design. This increases the focus of the customers and makes the page beautiful. More and more WordPress websites are incorporating this in web design. Apple’s website is a great example of neutral space.
Mobile-Friendly Designs
Mobile-friendly design is a must-have for any website as it provides SEO benefits while helping your company cater to the large internet users who browse via mobile devices. Google has announced that it would give a ranking boost to the website with mobile version and index the mobile version first. Hence, to stay in the good books of search engines, a mobile-friendly design is a must-have for all websites in 2020. If that is not enough, the growth of mobile devices means a large number of people are browsing the internet using mobile devices, so not having a mobile version of the website can impact revenue.
Dynamic Look
Having a video to interact with the visitors of the website is trending. In a study, it has been discovered that videos engage the customers better than any other form of content. With the video content, you have more flexibility to demonstrate and present your content to the visitors. So, think of incorporating video content in the landing pages. There are advanced tools available on the web if your website runs on WordPress that can help you easily incorporate video without being a burden on the page speed.
Large Fonts
Large paragraph of text is rapidly being replaced with bold statements that define your business in a few lines. Using bold fonts on the home page is trending, which can be done easily with the website builder of WordPress. Even eCommerce website designs are incorporating bold fonts on their landing page. They make a statement and the chances of the user remembering your brand long after they have left increases.
Keeping your website up-to-date with the latest trends of website design has a wide range of benefits from increased conversions to traffic. Try the trends we have highlighted in the post and watch your business grow from leaps to bounds.
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