Whenever I think of James Stewart peering through his telephoto lens in Alfred Hitchcock's Rear Window, I am reminded of today's internet where voyeurism is not just a fad but a vocation! There are web sites that make it apparent what they do to you and with your data. On the other hand, there are the really deep ones that never let on about how your information is being processed. The internet today is a gigantic ocean of perpetual information and fishing in it seems to be international sport. Not many of us have a sporting chance to conceal our whereabouts. Not unless you are like Neo and you know your way blindfolded around this labyrinth!
Let us face it we are all under surveillance and the best part of it is that we have accepted it as a way of life. In the retail rat race, customer profiling is indubitably the only tool that separates the chaff from the wheat (or maybe it is bills from our wallets!)