Seeing the big picture means to have a clear understanding of how the completed work would look like. It can also mean how much value it will add to your personal or professional life.
Small projects require small amount of motivation. Large projects require large amount of motivation, and that too on a regular basis, for a longer period of time.
It doesn't matter whether you are a designer, author, programmer or a manager you have to see the big picture. When you work in big corporations, individual contribution may not seem much when looked separately, but they all add up to the big picture.
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