Meta Description appears as the first few sentences below the link to your search result. The art of writing it has been emphasized to improve Click Through Rate, CTR of a website.
But, this art of writing often appears to be the same as each other websites. Google encourages the improvement of the meta descriptions as its search engine matures over time.
Older websites are obliged to revisit their older post to make a twitch on its meta description to avoid losing its rank in Google search engine.
In this topic, we are going to talk about how we could optimize our website’s meta description to increase our CTR.
Beware of the total length of your meta description.
While Google has informed that it has extended the length of your results snippet to 320 words, the fundamental of phrasing a meta description remains the same.
The purpose behind this was to help organic searchers to understand your content better before clicking on your website.
Even if you were to write a full length of 320 words, Google might not display it all on the bottom of the URL link.
Having a lengthy description may not be a ranking factor for your website, but if you can use an average of 160 characters to preview your post, it may affect your click-through rate.
Fitting the solutions into your meta description.
Writing your meta description as clear as possible can help your audience understand better on their first read. Be sure not to overwrite it as well.
If your meta description displays the answer to your audience’s search, it could help drive more traffic to your website. Hence, the higher click-through rate.
Try not to have repetitive words in your sentence and always give a compelling reason on why they could click on your URL.
The best practice of writing a meta description is to have the answer to “why, what, how, when, who” of your audience.
Assuring your organic searchers that you have the solution to their problems would encourage them to click on your site. And if it is worthy of their attention, your site could rank better due to longer dwell time.
Focus keywords in your meta description
If your focus keyword is inside the meta description and it is relevant to your content, Google would be more likely to feature it in its search results.
However, do avoid trying to repeat your focus keywords as it might backlash your intention to rank better.
ALWAYS AVOID KEYWORD STUFFING!
Long-tail/short tail keywords.
In relation to focus keywords in your meta description, it also helps if you could develop a long tail keyword which has lesser competition for your content to rank higher.
Using untapped keywords could give you the potential to draw in more specific target audience into your side. In this case, the conversion rate is usually higher.
Meta Description and its importance.
Writing a meta description is a combination of writing and SEO skills that sell. It is the first impression for people to learn more about your content for what you have to offer.
Higher click-through rate has always complemented a good meta tag. In which, giving a higher rate of conversion over time. It is something that SEO practitioners and business owners should take it seriously.
Posted from my blog with SteemPress : https://techiebunch.com/seo/write-good-meta-description/