Currently I think a lot of people just aren't spending enough time to craft their articles. When I see people popping out two or three articles every day, day after day that means they really aren't spending the time to write quality material. Quality over quantity is important IMO. Especially if you want to develop a following.
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Depends on how long they have been working in the industry, but this 99% of the time leads to burn out and sloppy quality.