but how do we do that when the basis for publishing a novel is how much money it’s going to earn for the company?"... Even the local publishers where I come from will publish books for those willing to pay
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The 'Big Six' Publishers don't work that way. They are companies that are there to make money - not by 'vanity publishing', but by publishing commercially viable books that sell in their millions.
That's a better approach. This place they publish useless content for money. Lol
It is a better approach until some people decide that books that are written for a minority audience (never going to be Best Sellers because there just isn't the volume of buyers for those books) need to be published too. When a Publisher is running a business, publishing books that will never sell in massive volume is not good business sense.