Very good reading. I admit I was curious whether you had any tips on branding, as I cannot seem to do it myself. I'm not sure I even want to stay in a niche when there are all sorts of ideas going through my head.
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Sorry - hope I didn't mislead with my title!
I think the secrets to branding are being consistent with the subject of content, using recognizable elements in your thumbnail images, networking and commenting on accounts with similar interests to yours, and maintaining a signature (well written and edited) style.
Let's look at a few successes:
@jerrybanfield really gets it - you can see his face in every thumbnail. Or @steemitadventure, whose cartoon style graces every post. And of course @sweetsssj, with her pinup-cute face posed in one exotic (usually oceanfront) location after another.
But personally I'm more inclined to follow the example of @stellabelle. A quick scroll through her feed shows she's writing on a wide range of topics. Her thumbnails don't have a consistent theme, and she re-steems a lot, which can actually dilute the look of a brand by mixing a lot of different images in with yours. But she always writes such engaging posts that she's got legions of followers eager to read everything she writes and shares.