Well, If the employees thought it worked, then I think his harsh ways got the point across in the best way. He was a successful man, and I guess he wanted his employees to have the same success mindset. He had his own ways to make his visions a reality, don't we all do?
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I agree, many of the people who worked under Jobs appreciated the fact that he was able to bring their best work out of them, even though there were times when he would embarrass them and hurt their feelings. He was very serious about making the perfect masterpiece for his consumers and that required him to be very serious about pushing his employees in the right direction.