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Twitter Probably Ditched Your Sweet Background To Make Ads Look Better.

Twitter used to let you put whatever imagery you wanted up as the background on every Twitter page you surfed on. It was glorious. If you made a photo of your boss Matthew Panzarino your background, you’d see his little face on the background of your timeline and notifications page.Until today.In an unannounced move, Twitter no longer lets you see the customized background you added in the design area of your settings on the home or notification screen pages. Womp Womp. We asked Twitter “wuz up wit dat?” and a spokesperson said:

We’re removing background images from the home and notifications timelines on web for all users. Now, background images are only available where logged-in users will see them publicly (Tweet pages, list pages and collections pages).

So fresh and so clean:The reason? None officially given. One of the possibilities, and something I’ve heard, is that Twitter wants more control of its ad display experience. For example, if the company were to want to sell a full-homepage-takeover-background-ad that you see on a lot of sites, they couldn’t. Because of your cruddy customized one.