Yep, very smart for him - at least for now. I don't think he knows he is reinforcing stereotypes and destructive ideology in deep red, bible belt, neo confederate bastions like Alabama and some of Georgia. Minorities don't have it great here. He really struck a nerve with the "the civil war wasn't about slavery" and "slavery was good for black folks" bunch here. They love him now.
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Unfortunately people like Kanye put money and power in-front of everything else- they don't give a damn who gets hurt or if they open old wounds. They have to get what they want at all costs.
Yep, he doesn't think. It is all about him.