Yep want it asap, applications have to pay bills and there nothing like waiting 13 weeks to pay bills. So for new developers to this chain it would allow them to bootstrap their project and pay their hosting and devs. Not every project in the community starts out with 100million dollars.
The only reason most the apps are doing okay is because they can self upvote their own content using delegated power from steemit inc then it ends up on trending and they get more from the posts. Everything else has to be powered down.