I think that all the big players are well aware of the big chance in the blockchain. It would make sense to have your own token, then in the case of Facebook you would have created two billion customers for your own means of payment in one fell swoop. The same goes for other big players like Google and Amazon. This will probably be decided in the next two years. I'm just imagining what effects this will have on the whole crypto market. An exciting and undoubtedly eventful time lies ahead of us.
Thanks for sharing @ew-and-patterns