In case of higher activity counts post on regular basis, we require video proof at certain times to ensure that the proof of work is authentic. In case if anyone fails to satisfy the requirements of proof that moderation requires one can get banned from the app or appropriate actions will be taken.
Secondly, its always feels good when you rank higher on leadersboard. People often get motivated to do so to reach higher ranks.
Personally I also get motivated by seeing higher rankers to walk longer to come on leadersboard. 
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Yes, that is very true! I have my eyes set on those top10 of all-time (one day count and also total count) :)
I thought maybe you tap into the camera and look up what we're doing if we are doing very well xD
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hahaha lol!