The reputation on Hive blockchain is a strong element proving that somebody is what he writes and engages about and not some fake imagination or poor imitation. I think that such characters would be quickly downgraded by the community on Hive web3 platform and they can only live in a web2 ecosystem where the only driving force is $ regardless of the ethics.
While the reputation system needs an upgrade, which I'm sure over time it'll get, that's true.
For instance we can't really give a reputation to only voting accounts.
There's not a few reputations bought and paid for on Hive today. The bidbots affected rep with their votes, and that rep persists today.