Everyone is looking for their 15 minutes of fame, web2 and web3 alike make those personalities flourish and do 'whatever it takes'. It's an unfortunate position, and web3 opens more doors for them to 'try' exploit, of course, real users know how to scout out these fake actors and the open blockchain makes it simple enough for even newbies to follow the trail. As Hive grows it will be interesting to see how things change, for the good and bad. We'll never stop scammers and those willing to 'challenge the system' all we can hope is to attract more 'good' users to outweigh the bad!