I was attracted to it because it was new and interesting technology.
It was challenging to understand the concept back then. And it was even harder to explain it to people who have heard about it. The most confusing part was the concept of proof of work and the crypto aspect of it.
The crypto angle of the whole concept is still misunderstood by the mainstream.
That's why many people still think tokens would be useful for illegal activities - where cold hard cash is still the best medium for these things.
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Appreciate your comment @bluerobo :)