Interesting that you mentioned Amazon in your comparison to bitcoin. Yes, Amazon revolutionized retailing, and now they are starting some big waves in a different area. So, your idea to HODL is probably not bad at all applied to AMZN (I actually bought). I'm also holding to bitcoin! Here's my post from last week with more details: https://steemit.com/news/@gadrian/amazon-takes-bold-move-on-the-chessboard