Yeah, in the US I have sent people to Coinbase just because it's the closest thing to using an "online retailer" for them. Setup an account, do an ACH deposit from checking acct and viola! You know have bitcoin.
I introduced all of my FB friends to BTC using one of my steemit posts that showed me my BTC to buy Amazon stock on it's march to 1,000.
Real world application to a stock everyone knows. Figure that was my most attention grabbing way to do it! :-)