Well, a lot of people just don't understand what HIVE is. I have only recently realized the potential of this place from @azirncon posts and started to really being involved. And I have been on HIVE in Splinterlands since 2021! I even did some Splinterlands posting but was really not aware of HIVE. I would bet there are hundreds if not over a thousand Splinterlands players who are still not aware of HIVE.
And that is people who are crypto-aware and even have Hive accounts. If we had some major influencers push Hive it would definitely help... But Hive content has like zero presence on YouTube...
Maybe there's an opportunity to make some content for YouTube then.