Okay, that makes a bit of sense to me ( the restriction because of delegation). Once they figure that out, I don't think they'll need to really do anything as far as marketing. People on instagram were flocking to vemo (venmo? Vivo? ...whatever) and that app doesn't even work half the time ( or ever). content makers are hungry and searching for a new home.
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I remember the three days I saw nothing but mentions of that other site everywhere... then... nothing! A good case in point of not wanting to put the marketing and user influx before the product is in better shape.
point taken! They screwed the pooch as far as that went down.