Awesome! I was just looking for templates for how to write a post, thank you :D TIP: You guys heard about power words? I get a higher CTR (click-through rate) with power words, especially when I use them in headlines and buttons. (https://sumo.com/stories/power-words)
That link you have there, talks about emotional impact. You Know how long I've been trying to tell people about the emotional factor! I think perhaps people think I'm a little overboard on that theory. So its nice to see someone else has also pick up on it too. People don't look at the practical side of what a thing can do. The object must appeal to their senses and emotions to clinch the deal.