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The peg is nonsensical in every sense. It's unfortunate that the powers that be haven't properly represented the nature of SBDs. The marketing of the blockchain is entirely obscured by evident branding discrepancies like this.

SBDs are likely in demand due to their impending correlation to Smart Media Tokens. Per the SMT white paper: "Initially smt_creation_fee will be set to 1 SBD and no means will be provided to update it."