Once people are hooked they might read the articles in one go. I am a slow reader, because I actually read and reflect over whats written, I just don't jump from key-point to key-point, but I am guessing that is what many people do, good job on the formatting by the way...
I know when people write "addictive page-turner books" they usually try to put a small "cliffhanger" in the end of each page.
Yep, that could be applied as well. In fact that’s the essence of writing sales copy. Use the current sentence to get the reader to read the next one. Very effective for selling products.
But if you don't have to turn an actual page, do you suggest one should put it a "cliffhanger" before the next paragraph? Cheers!
/FF