When starting an avant garde publishing company, my partners and I were initially going to call it No Sh_t Press. But it turned out that having a business whose name contains a curse word is problematic from a SEO standpoint. So, when naming a business, remember to avoid words to which bot censors are likely to take offense.
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An unfortunate truth! There are so many businesses where a curse word could actually help to communicate how they're different (plumbers! oh BOY would that be funny!). Alas, the Google machine is the online equivalent of a bar of soap in the mouth. Great tip, @mada. Thanks!