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haha! Love it! Naming has gotten me stuck so many times...but the bad names are everywhere. So great!

@caleballen If you ever need help again for naming. maybe we can help :-) we write about naming, the naming process, what it needs and what you have to consider. :-)

Makes sense to me. I like how you break it down. Keep up the posting...

When starting an avant garde publishing company, my partners and I were initially going to call it No Sh_t Press. But it turned out that having a business whose name contains a curse word is problematic from a SEO standpoint. So, when naming a business, remember to avoid words to which bot censors are likely to take offense.

An unfortunate truth! There are so many businesses where a curse word could actually help to communicate how they're different (plumbers! oh BOY would that be funny!). Alas, the Google machine is the online equivalent of a bar of soap in the mouth. Great tip, @mada. Thanks!