It's when a new token gives away coins to raise awareness. In this case, you can get as much as $160, $80 can be sold on Bittrex immediately depending on your Rep.
In your case you would get $10 now and $10 in a year.
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Trying to decide if it's going to be worth any waiting/struggle to get through the process....how much steem or what is the steem price right now if I use it to buy steem?