That sounds a little bizarre that they would sell a car with a drone just for the purposes of taking pictures. Maybe if they come up with more of a utility value for the drone it would make more sense. I'd be afraid that my drone would crash or that I might lose it somehow.
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The beauty about the drone feature is that it looks on to the car's GPS coordinates, so hovers above without needing a human to control and potentially crashing it. The ability to capture the cool Ariel scenery while you driving through some beautiful mountain pass would be so amazing!