I would venture to guess 80% of the population doesn't even know what firmware is. Actually, if you walked down the street and started asking people, the answers might be kind of funny. Either that or you would get slapped by a lady thinking you were talking about your junk!
lol that's true, even if you know about it it's not something you often do as it's quite tedious compared to say a windows update or other software
For sure and I think a lot of people are afraid they are going to brick the device they are trying to update. It's a bit less forgiving than a Windows update.