These people have a good nose for what's 'hot'. I guess crypto is hot right now.
I think Steem needs it's very own religious figure, a messiah if you will. He is prophesied to come from 'a garden in the west', but I fear he'll not appear in our lifetimes.
That's the thing with messiahs: often they are not recognised for what they truly are, he might be among us already...
