Thank you, Uwe!
I think first of all it has to stand for "trustworthiness" since charity needs to provide confidence.
It can't be too business-like, since we're talking about a project with/for kids. However, it needs to have a serious look & feel (no 'bling bling' :-)).
I won't talk about my favourites so far but I have them, too :-)
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ok, in that case my vote goes to @dksart