Right, when you visit Steemit without logging in, you see these top posts that generate a lot of income first. In that way, having those posts with high rewards helps promote the platform. Of course, it's easy to argue that there doesn't need to be 10 of them from the same person.
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It's also easy to argue that it gives a false impression of how things might work for anyone else. It's the old Amway problem (the pioneers of Multi Level Marketing): you hear about the nice incomes you can make, but only 1 out of 1000 get to that point, while the other 999's efforts to get there is what puts the 1 to the top. In steemit, the minnows are making the whales rich just as much as anything the whales are doing.