Great point @rose98734! To expand on that a little, I would say both a big community of people engaged in social media such as Telegram, but also a big community of investors. My experience is that an army of evangelists, each who are in for $500 worth of Ethereum can drive awareness in a powerful way.
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An "actively engaged community" is key. Strong marketing, quality of the teams, technology and partnerships are good to know about when investing. It appears that many traders will disregard some of the investor tips and trade based on mostly price behavior and volume.
Investing in crypto/blockchain that solves real problems and helps people is another indicator of long term sustainability.
Trading and investing are also associated with different kinds of risks and rewards, short term vs long term.
Should #HODL and #BTFD be added? 🙃