It's all about interoperability. Interoperability is what all businesses and companies need, that is whats preventing companies from creating their own copies to save few buck, they will end up losing money in the long run if they think they can make a clone and make it work. Do you really think samsung is going to use Microsoft's version of IOTA or Tesla Motors going to use GM's version and so on, thats why they will choose a public one, one thats proven itself. And interoperability is what IOTA aims at.
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Don't think so.... thats why we have Dolby Vision and HDR. Thats why we had HD dvd and Blu-ray. Thats why we have lightning cables and mini USB or USB-c. That's why there's Phillips Hue and IKEA's version. That why's there's Google and there's Bing.
No matter what we're talking about... companies don't want 1 standard. Not having standards actually is what drives economics.
Your taking it out of context, why do you think movie makers don't go "making blu-ray clones" for their own movies? instead, they use something publicly available that everyone else is using. there will be competition, like bitcoin/ethereum etc just like hd dvd/blue ray.