Personally, I'm always working to bring people in the TTRPG and creative-worldbuilding spheres onto Hive. Any content I create is done with a post here, and then promoted on my twitter/instagram with links pathing back to Hive and the posts I create.
I next-to-never blog about Hive as I don't see value in meta discussion that is already saturated - I like the niche I'm working on expanding, and so my focus stays in #ttrpg and #worldbuilding.