Personally, I think the advantage this blockchain offers will be the zero transaction fee and instant transfer confirmation it offers. If a business decides to use the steem blockchain to send and receive funds, they are sure that the funds will be received instantly and in real time. They can then convert the value of the STEEM to traditional fiat using any method they prefer.
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Thats true. I bought some things from @shopnowng with Steem @oluebubesyd