The NFL thought it was...Delta should have paid attention, huh? ;-)))
Uhmm... might do your homework
Sponsorship spending on the professional football league and its 32 teams rose 5.9 percent to $1.32 billion in the 2017-2018 season, according to ESP research. Spending rose 4.3 percent in the previous season.
NFL looks like they're fruitful regardless of the Cro-Mags and their idiotic boycott.
I know,, I know probably more #Fakenews right LOL
http://www.sponsorship.com/Report/2018/01/29/NFL-Sponsorship-Revenue-Totals-$1-32-Billion-In-20.aspx
Not sure if you missed this in the article you linked to, it was the opening statement to it.
“Even in the face of declining TV ratings, lower attendance and other issues, the National Football League was able to leverage some positive developments into strong sponsorship growth this past year.”
Yes their sponsorship was up last year,overall attendance was down. If attendance keeps dropping then sponsorship will drop. You can slant data anyway you want. People feel the way they feel.