Yeah, definitely the low hanging fruit.
Personally? Don't use it, not likely to.
BUT... here's the "but:" It's going to be difficult to press on towards "mass adoption" for Steemit, and at the same time keep a platform that's mostly anchored in "long form" blog articles. It's not how the web works, anymore.
So I guess I choose to be grateful for the fact that interesting high quality content does still have a home here.