Content needs a purpose aligned with the audiences wants and needs. It must provide value or what's the point?
When creating content, I try to remember that the audience is always asking, "What's in it for me?" when deciding to engage or not.
If the content being produced answers that question with a "nothing" or "not much" then there's no point in publishing it.
Exactly It must provide some value. In other words it's not just about you. That's a great standard to post by.